What actually works for product content and SEO when you have hundreds of SKUs and no copywriter. Tested on a real store, not theorised about.
A Shopify SEO audit worth running is six counts on your catalogue, not a 120-point report. How to count each one, and which gap to close first.
What a Shopify metafield is, how category metafields work, and why none of it helps SEO until your theme prints it. Plus how to fill 400 of them.
Shopify keeps the file name in the CDN URL, and a product image cannot be renamed in the admin. What names are worth, and how to get them right once.
Supplier copy lands on 400 products at once. What you can legally reuse, what is worth keeping, and the order to rewrite an imported catalogue in.
Google Shopping's minimum image size becomes 500 x 500 px on 31 January 2027. The full requirements, which images fail, and what upscaling won't fix.
Supplier images, manufacturer packs, marketplaces and stock, what you can legally use, and what your supplier's files are carrying inside them.
Your sitemap is at /sitemap.xml and Shopify builds it for you. The real question is why a page that is inside it still is not indexed.
Forty checks in five sections, in the order they actually pay back. Each one links to the piece that explains it, so nothing here is a one-liner.
A product takes 250 tags of up to 255 characters. They are not an SEO field, and here is what they do control: collections, filters and search.
Shopify Magic is free, built into the admin, and writes a decent description one product at a time. Here is exactly where that stops being enough.
How to fix Shopify duplicate content: the /collections/ URLs are already canonical. The duplicate costing you traffic is supplier copy on 400 pages.
Twelve real before and after rewrites, one per category, each with the template underneath and the reason the second version earns the sale.
Most SEO apps do one of four jobs and charge as if they did all four. Which app fits which problem, including ours and where it loses.
Does AI content hurt SEO? Google's spam policy answers it directly. The workflow end to end, the checks a human owns, and where AI genuinely fails.
Collection pages are what rank for category searches. What you can edit, what automated collections will not let you change, and how to find orphans.
The causes in the order they are actually likely, with the exact check for each: password page, sales channel, noindex, sitemap, and thin pages.
Shopify accepts 512 characters of alt text and recommends 125. How to add it, how to do it in bulk, and what Google actually uses it for.
Shopify accepts 320 characters of meta description. Google shows about 155. Here are the three numbers that disagree, and which one to write to.
Every Shopify image size in one chart: product, collection, banner, logo, favicon. Plus the real upload limits and what the CDN already handles for you.
The 300-500 word rule is folklore, and Google says so itself. Here is the length that works per product type, and where the words should actually go.
Shopify's native bulk editor, CSV import, bulk-edit apps and AI generators compared, plus the parts of a product listing none of them touch.